A CONCEPTUAL BUSINESS MODEL FOR HOUSECLEANING MASTER DEBU: ECO-FRIENDLY ENHANCEMENT, SERTU SERVICES, B40 CLEAN-PRENUER NURTURING AND COMMUNITY PLACES CARE

Abstract

This paper aims to showcase an eco-friendly housecleaning service conceptual model with an innovative digital platform, closely tied to the Sustainable Development Goals which are specifically aligns with SDG 1 (No Poverty), SDG 3 (Good Health and Wellbeing), SDG 4 (Quality Education) and SDG 8 (Decent Work and Economic Growth). The primary challenge is addressing the pressing need for individuals who lack the time to clean their homes due to their demanding work schedules in the pursuit of a paycheck. In addition to the commitment in lessening the struggle, eco-friendly housekeeping services extend a specialized offering known as the sertu service to our Muslim customers. This unique service ensures a meticulous cleansing of areas and items that may come into contact with najis mughallazah, providing Muslim clientele with a heightened sense of cleanliness and confidence for their daily activities, especially prayers. Within this business, the customer base comprises two distinct categories: the service seekers and the service providers. Service seekers encompass residents, B40 individuals, offices, donors, and mosque beneficiaries. On the other hand, the service providers include individuals from the B40 group undergoing skill empowerment and collaborators from the cleaning supply sector. This paper also delves into a comprehensive understanding of customers' extreme pain points and how the business can alleviate them, ultimately strengthening the business model. The methodology adopted is Design Thinking (DT), which involves extensive literature review, interviews to understand customers’ pain, benchmarking, ideation and testing using business modelling tools such as the Business Model Canvas (BMC) and Value Proposition Canvas (VPC), and thus, allowing identification and addressing the unique needs and challenges within the house cleaning services ecosystem. This conceptual housecleaning multi-sided business model, paired with a digital platform and apps, provides numerous paths to alleviate customer pain and overcome challenges especially for the gain creators such as enhancing health, eco-friendly, and sertu services while nurturing B40 clean-preneurs.