A CONCEPTUAL WEDDING THINGS MULTISIDED DIGITAL PLATFORM BUSINESS MODEL: THE WEDDING PLANNER

Abstract

There are so many details and steps that go into the entire process of planning an event that the planner and the customer need to handle to ensure the event runs smoothly. The Wedding Things is a conceptual multi sided digital platform that includes web-based applications that offering resources online where customers and users can use to plan their perfect wedding day or any big event such as family event, program or corporate event. It also includes organizing and designing the event with the guidance of the planner. Besides, this web-based application will be developed mainly to focus and minimize the customer budget especially for engaged couples. This digital platform business model of the wedding planner not only provides consultation from the planner but also provides many essential services for customers to choose. It is because the website not only has a planner but also connects with other service providers to make it easier for the customer to choose the product and services they want which suit their preference. In this business case paper, the researcher has conducted a survey to get more details about customer’s preference, jobs, pains, gains and agreement to align with their need and business services.