TRUST BASED SECURITY MODEL FOR CLOUD SYSTEMS IN AN ORGANIZATION
Keywords:Cloud Computing, Trust, Cloud Computing Providers, Cloud Computing Outcome
Cloud storage provides great benefits and advantages like reduction in cost, increased flexibility, elasticity and the efficient use of resources. With these great advantages, there are concerns and problem for cloud users. Some obstacles in using cloud computing services are because of its distributed and untransparent nature. That's why users have no control over their data and information and are not sure of whether or not to trust cloud providers. Therefore, the objective of this research is to examine the influence of customer and provider characteristics on cloud service outcome, impact of Trust on cloud service outcome, and to examine if Trust mediate the relationship of customer characteristics and provider’s characteristics with cloud service outcome. In order to achieve the objectives of this research, the analyses of measurement model, factor analysis, assessment of structure model and regression analysis has been conducted. The Findings of this study shows that the existing threats in cloud service is one of the reason why users are not trusting cloud service providers. These threats which are privacy and security cause unwillingness to use cloud services. This study also found that Trust plays an enormous role for cloud service users and providers because it increases usage, willingness to use among customers, and reputation of cloud service providers. It also found that Outcome is really low if there is no trust in these services. This study will help cloud service providers/developers to know the reasons why some people and organizations are not willing to use their services.