Examining the Factors Influencing The Success of Mobile Money In Afghanistan
Keywords:Mobile Money, Influencing Factors, Afghanistan, Financial Services, Service Quality
The advancement and rapid development of mobile money has created extraordinary opportunities for poor people in developing countries to help contribute in the development of the economy. Mobile money has formed an effective and efficient mechanism for the electronic transaction of money. Regardless of the remarkable improvement in the recent decades, the economy of Afghanistan has stills not improved. Citizens of the country are the poorest in the world. There is very limited accessibility to basic financial services due to the lack of e-transaction and banking services. The introduction of mobile money as an electronic transfer of money can be a partial solution to the problems being faced in Afghanistan. However, a lack of system quality, information quality and service quality assurances is an essential problem for the success and usage of mobile money which need to be improved. This research aims to determine the impact and influence of system, information, and service qualities on the use of mobile money. DeLone and McLean IS Success Model has been adapted as the theory to evaluate the success of mobile money services based on four influencing factors. Data collection through an online survey questionnaire was performed. The data has been analyzed and the finding indicate that, system quality, information quality, service quality and customer value have significant and positive impact on the success of mobile money services in Afghanistan.