A CONCEPTUAL THRIFTYMEALS BUSINESS MODEL

ENHANCE FOOD SECURITY AND REDUCE FOOD WASTE

Abstract

This paper introduces ThriftyMeals, a digital platform business model that is reshaping the way people consume food while actively contributing to Sustainable Development Goal (SDG) 12 - Responsible Consumption and Production. ThriftyMeals objective is to address the critical issues of food waste and affordability while aligning with SDG 12's objectives. At its core, ThriftyMeals provides a digital platform designed to reduce food waste by making surplus food available to consumers at reduced prices. The methodology used in this paper is Design Thinking, utilising modeling tools namely the Business Model Canvas (BMC), Value Proposition Canvas (VPC), Business Environmental Map (EM), and Strategy Canvas (SC) to guide the process of designing, testing, and establishing a vadlidated ThriftyMeals business model. This paper collects using surveys and analyzes data from the various customer segments like restuarants and consumers. ThriftyMeals operates with a unique framework that transforms the traditional approach to food sourcing and distribution. At the same time, emphasizing the significance of ThriftyMeals towards achieving global sustainability goals, particularly SDG 12, which advocates for a more responsible and sustainable approach to consumption and production. ThriftyMeals stands as an innovative solution, aligning with the imperative of SDG 12, while reimagining food consumption and waste reduction on a local and global scale.