THE ASSOCIATION BETWEEN SOCIAL MEDIA (INSTAGRAM) USE AND SUGAR CRAVING AMONG IIUM KUANTAN STUDENTS

Authors

  • WAN FATHIN FARIZA WAN MAHMOOD
  • SITI NABAHAH NADZIRAH LAZAWARDI

Abstract

Introduction: This study aims to identify the influence of food exposure from social media (Instagram) on sugar craving status among the International Islamic University Malaysia Kuantan Campus (IIUMK) students. Methods: A total of 99 participants from the IIUMK campus who fulfilled the inclusion criteria were recruited in this quantitative cross-sectional study. Participants were required to fill in questionnaires that consist of Part A (demographic data, anthropometry measurement and several following food-related accounts on Instagram) and part B (MySCAT). Results: The most craved food was ice-cream and popsicles with a mean score of 2.37. Meanwhile for the frequency of following food-related account on Instagram with age and BMI, it showed no significant correlation as the mean score were r = 0.03 (p = 0.79) r = 0.02 (p = 0.86) respectively. The association between the frequency of following food-related accounts on Instagram and gender also showed no correlation as the p-value is also more than the significant value (p > 0.05). Lastly, the association between the frequency of following food-related accounts on Instagram and the sugar craving score is not significant (r = -0.04, p = 0.68). Conclusion: This study did not support the hypothesis that there is an association between the frequency of food-related account followed on Instagram and sugar craving status among IIUMK students.

KEYWORDS:  Sugar craving, Food craving, Social Media, Instagram, Nutrition transition

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Published

2020-12-23

How to Cite

WAN MAHMOOD, W. F. F. ., & LAZAWARDI, S. N. N. . (2020). THE ASSOCIATION BETWEEN SOCIAL MEDIA (INSTAGRAM) USE AND SUGAR CRAVING AMONG IIUM KUANTAN STUDENTS. INTERNATIONAL JOURNAL OF ALLIED HEALTH SCIENCES, 4(3), 1421–1429. Retrieved from https://journals.iium.edu.my/ijahs/index.php/IJAHS/article/view/500