Network Marketing in the Company of HNI, Indonesia: A Juristic Analytical Study
DOI:
https://doi.org/10.31436/ijfus.v9i1.352Keywords:
Multilevel marketing, financial transactions, contemporary, Indonesia, HNIAbstract
Network marketing is a modern transaction that did not exist during the era of the Messenger of Allah, (pbuh). It is one of the company’s methods of selling its products, as it relies on customers who are at the same time promoters and marketers of the company’s products but are not employees of the company itself. Contemporary scholars differ regarding the ruling on network marketing into three opinions: saying that it is absolutely prohibited; saying that it is absolutely permissible; and saying that there are details in it. Since the network marketing is a modern endeavor (ijtihād), the scope for innovation in it is open, and its ruling may change from one case to another. The moderate of these opinions is the opinion that says that there are details in it. The company HNI is one of the companies widespread among Muslims in Indonesia, and it is based on the network marketing system to sell its products. This company claims that it uses the permissible network marketing system. This research is about analyzing the application of the network marketing system in this company and knowing the extent to which it complies with the conditions for its permissibility set by scholars. One of the goals of writing this research is to make members of the Islamic community understand the conditions of permissibility and prohibition when dealing with the network marketing system. This study uses the inductive, descriptive, and analytical methods, as well as the field study. The researchers concluded that this company implemented most of the conditions set by scholars, but they discovered some suspicions in this company, including the presence of an element of gambling, usury, and deception. Among the researchers’ recommendations: this company should cancel the fee requirement at the time of subscribing to it.
Downloads
Metrics
References
ʿAbd al-Raḥmān, R. (2004). Al-maysir wa-al-musābaqāt al-riyāḍiyyah wa-al-tilfiziyūniyyah. Dār al-Salām.
ʿAdnān, H. (2017). Al-taswīq al-shabakī min manẓūr iqtiṣād Islāmī. Dāʾirat al-Iftāʾ.
ʿAfānah, H. (n.d.). Asbāb taḥrīm al-taswīq al-shabakī. Retrieved from https://ar.islamway.net/42985
Al-Ashqar, U. (2006). Al-taswīq al-shabakī min al-manẓūr al-fiqhī. Majallat al-Zarqāʾ lil-Buḥūth wa-al-Dirāsāt, 8(1), 8.
Al-Ḥaddād, A. A. (2018). Fatwā regarding DXN company [Handwritten fatwā]. Healthy Wealth Forum. Retrieved July 18, 2018, from https://quran4nahda.com/altharaa-kanz.net/showthread.php?t=144
Al-Jumaylī, K. R. (1986). Al-juʿālah wa-aḥkāmuhā fī al-sharīʿah al-Islāmiyyah wa-al-qānūn: Naẓariyyat al-waʿd bi-al-mukāfaʾah. ʿĀlam al-Kutub.
Al-Khalīlī, A. (n.d.). Fatwā Sheikh Ahmad Khalili Mufti of Oman about DXN [PDF document]. Retrieved July 19, 2018, from https://www.scribd.com/doc/169917621/fatwa-4-pdf
Al-Lajnah al-Dāʾimah lil-Buḥūth al-ʿIlmiyyah wa-al-Iftāʾ. (n.d.). Fatwā about MLM. Retrieved from https://fatwa.islamweb.net/
Al-Māwardī, A. (1999). Al-ḥāwī al-kabīr. Dār al-Kutub al-ʿIlmiyyah.
Al-Munajjid, M. S. (2013, November 24). Ḥukm al-taswīq al-shabakī (al-taswīq al-haramī) [Video]. YouTube. https://youtube.com/watch?v=Wg4do_-Smw
Al-Qaḥṭānī, S. (2000). Majmūʿat al-fawāʾid al-bahiyyah ʿalā manẓūmat al-qawāʿid al-fiqhiyyah (1st ed., Vol. 1). Dār al-Ṣumayʿī.
Al-Qarāfī, A. (1994). Al-dhakhīrah lil-Qarāfī. Dār al-Gharb al-Islāmī.
Al-Qarnī, A. S. (2011). Ḥukm al-taswīq al-shabakī bi-ʿumūlah haramiyyah: Dirāsah fiqhiyyah qānūniyyah muqāranah [Master's thesis]. Al-Ḥaqq Magazine.
Al-Samarqandī, A. (1994). Tuḥfat al-fuqahāʾ. Dār al-Kutub al-ʿIlmiyyah.
Al-Shīrāzī, I. (n.d.). Al-muhadhdhab fī fiqh al-Imām al-Shāfiʿī. Dār al-Kutub al-ʿIlmiyyah.
Al-Sadlān, S. G. (2018). Fatwā regarding DXN company in Malaysia [Handwritten fatwā]. Healthy Wealth Forum. Retrieved July 18, 2018, from quran4nahda.com/altharaa-kanz.net/showthread.php?t=144
ʿĀmir, A. N. A. (2015, March 14). Al-taswīq al-shabakī bayna al-taḥlīl wa-al-taḥrīm. Association of Yemeni Scholars.
Apa itu MLM (Multi Level Marketing)? Pahami arti, jenis cara kerja, dan resikonya [What is MLM (Multi Level Marketing)? Understanding its meaning, types, work methods, and risks]. (n.d.). Retrieved from https://bizhare.id/media/bisnis/mlm-multi-level-marketing
APLI. (2018a). Daftar anggota Asosiasi Penjualan Langsung Indonesia. Retrieved September 6, 2018, from https://www.apli.or.id/anggota/name/pt-herba-penawar-alwahida-indonesia/
APLI. (2018b). Jadwal anggota asosiasi pemasaran langsung Indonesia. Retrieved September 6, 2018, from https://www.apli.or.id/anggota/name/pt-herba-penawar-alwahida-indonesia/
APLI. (2018c). Profil APLI. Retrieved September 6, 2018, from https://www.apli.or.id/profil/
APLI. (n.d.). Retrieved from https://www.apli.or.id/profil/
Balfaqīh, Z. S. (n.d.). Al-taswīq al-shabakī taḥt al-mijhar.
Bisnis MLM. (2018). Marketing plan MLM. Retrieved September 25, 2018, from https://bisnismlm.org/mlm-adalah/marketingplan-mlm/
Clothier, P. J. (1990). Multilevel marketing: A practical guide to successful network selling. Kogan Page.
Dāʾirat al-Iftāʾ al-ʿĀm. (n.d.). Fatwā about MLM. Retrieved from https://www.alifta.jo
Dāʾirat al-Iftāʾ al-ʿĀm. (n.d.). Mā ḥukm al-taswīq al-shabakī wa-al-haramī? Retrieved July 9, 2018, from www.alifta.jo/question.aspx?questionid=1995
Dār al-Mashūrah. (n.d.). Ḥukm al-taswīq al-shabakī fī al-Islām. https://www.darelmashora.com/download.ashx?docid=2601
Ibn Fāris, A. (1986). Mujmal al-lughah li-Ibn Fāris (Z. A. Al-Muḥsin, Ed.; 2nd ed., Vol. 1). Muʾassasat al-Risālah.
Ibn Mabrūk, R. F. (2010). Al-taswīq al-shabakī: Dirāsah sharʿiyyah [Conference paper]. Al-Nāṣir University Research Center.
Ibn Qudāmah, A. (1968). Al-mughnī. Maktabat al-Qāhirah.
Ibn Qudāmah, A. (1994). Al-kāfī fī fiqh al-Imām Aḥmad. Dār al-Kutub al-ʿIlmiyyah.
Islam Today. (2003, April 25). Fatwā: Al-taswīq al-shabakī. Retrieved July 9, 2018, from www.islamtoday.net/fatawa/quesshow-60-22445.htm
Islam Web. (n.d.). Fatwā al-Lajnah al-Dāʾimah ʿan al-taswīq al-shabakī. https://fatwa.islamweb.net/fatwa/index.php?page=showfatwa&option=fatwaid&id=203089
Jawharī, S. (2013). Multi level marketing (MLM) dalam tinjauan syariat Islam. STIU Dirāsāt Islāmiyyah Al-Hikmah.
Kompas. (2019, July 12). MLM syariah harus sistem bola matahari. https://nasional.kompas.com/read/2009/07/07/1411060/mlm.syariah.harus.sistem.bola.matahari
Kuswara. (2005). Mengenal MLM syariah. Qultum Media.
Mabrūk, R. F. (2014). Al-taswīq al-shabakī: Dirāsah sharʿiyyah [Conference paper]. Research Office at Al-Nāṣir University.
Majelis Ulama Indonesia. (2009). Fatwa nomor 75. Retrieved July 21, 2018, from https://digilib.uinsby.ac.id/3834/bab%202.pdf
Majelis Ulama Indonesia. (n.d.). Fatwā about MLM. Retrieved from https://mui.or.id
Marketing Plan MLM. (n.d.). Retrieved from https://bisnismlm.org/mlm-adalah/marketingplan-mlm/
Mushawwiqah, H. A., & Yāsīn, A. N. (2017). Al-taswīq al-shabakī min manẓūr iqtiṣādī Islāmī. Dāʾirat al-Iftāʾ.
Perbedaan LPPOM & BPOM. (n.d.). Retrieved from http://lppommuibabel.org/uncategorized/perbedaan-lppom-bpom/
Perwiragama, S. A. (2015). Al-taswīq al-mutaʿaddid al-mustawayāt fī al-mīzān [Doctoral dissertation]. Dār al-Salām University.
PT. HPAI. (n.d.). Success plan HPAI. Cells-HNI.
Ramlī, Z. F. (n.d.). Dwilogi the master book to be the best market leader. Cells-HNI.
Riadi, M. (2018, April 17). Pengertian, jenis dan sistem multilevel marketing (MLM). Kajianpustaka.com. https://www.kajianpustaka.com/2018/04/pengertian-jenis-dan-sistem-multi-level-marketing.html
Shaḥātah, H. H. (2013, May 4). Al-taswīq al-shabakī fī mīzān al-qawāʿid al-sharʿiyyah: Ḥalāl am ḥarām? Freedom and Justice Portal. https://www.masress.com/fjp/59061
Skema Matahari. (n.d.). Retrieved from https://universitaspulsa.wordpress.com/skema-matahari/
ʿUmar, A. M. (2008). Muʿjam al-lughah al-ʿArabiyyah al-muʿāṣirah (1st ed., Vol. 2). Dār ʿĀlam al-Kitāb.
Universitas Pulsa. (2018). Skema matahari. Retrieved September 25, 2018, from https://universitaspulsa.wordpress.com/skema-matahari/
Zulkhaidir, F. (n.d.). Dwilogi: The master book to be the best market leader. Cells HNI.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Fiqh and Usul al-Fiqh Studies
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The IIUM journal follows the open access policy.
Consent to publish: The Author(s) agree to publish their articles with IIUM Press.
Declaration: The Author(s) declare that the article has not been published before in any form and that it is not concurrently submitted to another publication, and also that it does not infringe on anyone’s copyright. The Author(s) holds the IIUM Press and Editors of the journal harmless against all copyright claims.
Transfer of copyright: The Author(s) hereby agree to transfer the copyright of the article to IIUM Press, which shall have the exclusive and unlimited right to publish the article in any form, including in electronic media. However, the Author(s) will reserve the right to reproduce the article for educational and scientific purposes provided that the written consent of the Publisher is obtained. For the article with more than one author, the corresponding author confirms that he/she is authorized by his/her co-author(s) to grant this transfer of copyright.
