CREATIVE GIFT WORKSHOP AS A PLATFORM FOR ENTREPRENEURAL EMPOWERMENT

Abstract

This study adopted a practice-based qualitative approach to explore creative gift-making as a platform for skill development and entrepreneurial empowerment. The problem addressed is the lack of structured, hands-on platforms that embed entrepreneurial values within university students’ learning experiences. A total of 22 undergraduate students from different kulliyyahs at IIUM Gombak, Selangor, participated in a creative gifting workshop focusing on chocolate and flower arrangements in gift boxes. The objectives were: (1) to document the step-by-step process of creative gift-making, (2) to evaluate students’ achievement and progress throughout the activity, and (3) to identify students’ feedback and reflections. The research employed three methods: 1) photo documentation of each stage, 2) trainer-led observation and 3) a student feedback survey. The triangulated method provided a holistic understanding of the workshop’s effectiveness in enhancing technical skills, creativity, and entrepreneurial readiness through practice-based learning. This study demonstrates the potential of creative gifting workshops as a replicable model for entrepreneurship education and student empowerment in higher learning institutions.