Exploring Environment Communication Messages for Forest Preservation in West Sulawesi, Indonesia

Abstract

This study explores environmental communication messages used to support forest preservation in West Sulawesi, Indonesia. Forests in West Sulawesi face grave threats from illegal activities such as illegal logging, forest fires, and land conversion, driven by a lack of public awareness regarding the importance of forest ecosystems. This research aims to analyse environmental communication messages used in forest conservation efforts in West Sulawesi and the effectiveness of these messages in raising awareness and changing people's behaviour. Considering the importance of forests as vital ecosystems that support human life and biodiversity, as well as balancing the global climate, preserving forests in this area is a priority. This research uses a qualitative approach with ethnographic communication methods to understand how environmental messages are conveyed, received, and interpreted by stakeholders, including local communities, government, and non-governmental organisations (NGOs). Data collection was carried out through non-participatory observation, in-depth interviews with key informants, and analysis of documents related to forest conservation campaigns. The research results show that effective environmental communication messages in preserving forests in West Sulawesi must consider the local cultural context, prioritise active community participation, and use relevant and easily accessible media. Other findings also show that messages conveyed through folklore and community-based educational activities are more effective in building awareness and changing behaviour than formal or bureaucratic messages. Additionally, support and collaboration between governments, NGOs, and local communities have proven crucial in strengthening and expanding the reach of forest conservation campaigns. This research provides strategic recommendations for increasing the effectiveness of environmental communication in forest conservation, including using participatory approaches, strengthening local communication capacity, and increasing access to relevant and accurate information.