The significance of halal logo on cosmetic products: A review

Abstract

A stretching amount of Muslim consumers’ awareness towards their religious duties has led to a greater demand for halal products, especially in the Asia Pacific region. The rapid growth of the halal cosmetic industry is seen as one of the outcomes resulting from this progressing change in consumer mindset. However, halal certification for cosmetic products in most countries is not required as solidly as it is for food matters. Despite the blossoming potential of the halal cosmetics industry, the development is relatively slow. This study is conducted to lay out the significance of having a halal logo on cosmetic products. A qualitative research method via article review has been carried out. The finding of this study has enclosed the following aspects of significance; - a) religious commitment, b) quality, c) reassurance, d) consumer awareness, and e)economy. The outcome of this paper should enable related parties to comprehend theimportance of halal-certified cosmetic products and drive them to gain the most out of thebenefits offered by the halal certification applied to cosmetic items.