The urgency of halal logos for micro, small, and medium food products (MSMEs) in Indonesia

Abstract

The increase in demand for halal products must be accompanied by regulations that require relevant authorities to verify the halal status of products. The result of halal certification is the addition of a halal logo on product packaging. In Indonesia, the government is working to accelerate the halal certification process so that MSME products must carry a halal logo. However, this process has not been running smoothly. This study aims to provide an overview and explanation of the importance of halal logo labels for micro, small, and medium enterprises (MSMEs). This study reveals that the importance of halal certification for MSMEs is significant, especially in the context of Indonesia, which has the largest Muslim population in the world. The government has played a crucial role in accelerating the halal certification process for MSMEs through a self-declaration mechanism. The addition of the halal logo is believed to have a significant impact not only on individual entrepreneurs and consumers but also on the halal industry ecosystem.