HALALAN TOYYIBAN FLANKED BY RELIGION, REGULATION AND GLOBALIZATION
Keywords:Food, halal, globalization, kosher, religion, toyyieb
ABSTRACT: Nowadays food production and nutrition are among the biggest challenges. Globalization has drawn attention to inequalities in access to food and issues of food quality. It has also increased awareness about the importance of healthy and sustainable production of safe and wholesome nutrition. The Islamic term ‘Halal’ means ‘fit’ or ‘proper’ and signifies foods conforming to Muslim dietary law. Halalan Toyyiban products are subject to elaborate Islamic law, rules that have warranted the new products globalization regulations. Kosher stands as mandatory for Jew's dietary law almost the same as halal for Muslims. The growing importance of food quality and safety standards in international markets is influencing the production and marketing conditions of farmers worldwide. This article shows how halal regulation works in the traditional and new biotechnology used in food, cosmetics, pharmaceutical and medicinal products. The existing studies on halal production of foods, cosmetics and pharmaceuticals, and regulation have emerged mostly from within business studies and the food sciences, the broader institutional picture and the personal relationships between certifiers and businesses that frame these procedures are not yet fully understood in some places or for some products. However, based on empirical research and interaction with traditional and modern biotech companies, food producers, slaughterhouses, and governmental organisations and authorities, in Malaysia, one may be able to provide and guarantee that when Malaysian governmentality warrants a product as ‘halal’ and thereby helps to format standardise the market.
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