The Relationship between the Instagram Usage and Self-esteem among IIUM Students

Authors

  • Md. Salah Uddin Md. Salah Uddin, International Islamic University Malaysia
  • Saodah Wok Professor, International Islamic University Malaysia

Keywords:

Attitude, Behaviour, Instagram, Perception, Self-esteem

Abstract

This study aims to determine the effects of Instagram usage on the self-esteem of International Islamic University Malaysia (IIUM) students. The specific objectives of this study are: (1) to assess IIUM students’ level of Instagram usage; (2) to assess IIUM students’ level of perception of Instagram usage; (3) to assess IIUM students’ level of attitude in using Instagram; (4) to assess IIUM students’ level of behaviour in using Instagram; and (5) to determine the relationships of usage, perception, attitude, and behaviour in using Instagram with self-esteem. A quantitative research design was employed in this research. For data collection, network sampling was used as a sampling technique and an online survey questionnaire was used as the research instrument. A total of 160 undergraduate and postgraduate students participated in this study. The results show a high level of Instagram usage among students, where most of them used it more than five times a day. Therefore, their usage of the platform had a positive impact on their self-esteem. The findings also show that the students tended to have a positive perception, attitude, and behaviour towards self-esteem in using Instagram. The relationships between Instagram usage, perception, attitude, behaviour, and self-esteem were strong and statistically significant. Hence, when all the students have a highest level of Instagram usage, they will have a positive perception, attitude, and behaviour towards their self-esteem. This study tested the social comparison theory, and all the developed hypotheses were accepted.

 

Author Biographies

Md. Salah Uddin, Md. Salah Uddin, International Islamic University Malaysia

Master of Human Sciences in Communication

Saodah Wok , Professor, International Islamic University Malaysia

Professor, International Islamic University Malaysia

Downloads

Published

2020-12-27

How to Cite

Uddin, M. S., & Wok , S. (2020). The Relationship between the Instagram Usage and Self-esteem among IIUM Students. IIUM JOURNAL OF HUMAN SCIENCES, 2(2), 1–14. Retrieved from https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/169