Setting the media agenda: A study of the 2010 Sudanese presidential elections

Authors

  • Syed Arabi Idid
  • Saifeldin Hassan Elawad Omdurman Islamic University, Sudan

DOI:

https://doi.org/10.31436/id.v23i1.659

Keywords:

Citizen journalism, intermedia agenda-setting, media agenda, presidential elections, Sudan.

Abstract

This research investigates the influence of new media agendas on traditional news media according to the theoretical framework of intermedia agenda-setting during the 2010 Sudanese presidential elections. Upon applying content analysis, cross-lagged correlation analysis, and Rozelle-Campbell Baseline analysis, the paper provides evidence of intermedia agenda-setting in Sudanese media across a number of dependent variables. Sudanese newspapers influenced the agenda of Sudanese blogs whilst blogs have an increasing impact on the agenda of the newspapers. Our content analysis found that the agendas of socio-political blogs were strongly correlated with those of the newspapers. The findings also presented evidence of intermedia agenda-setting between socio-political blogs and citizen journalism.

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Published

2015-06-30

How to Cite

Idid, S. A., & Elawad, S. H. (2015). Setting the media agenda: A study of the 2010 Sudanese presidential elections. Intellectual Discourse, 23(1). https://doi.org/10.31436/id.v23i1.659

Issue

Section

Articles