Nexus Between Social Media and Democratization: Evidence From 2015 General Elections in Nigeria

Abstract

This study examines the link between social media networks (SMNs)
and democratization process by focusing on the 2015 General Elections
in Nigeria. Relying on Manuel Castells’ network theory and empirical field
survey, the paper investigates the prevalent conditions that have nurtured SMNs
participation in Nigeria’s democratic space and the challenges and prospects of
social media as catalysts for deepening democracy in the country. The paper
asserts that although social media remains veritable tools for democratic
consolidation worldwide, the salience and impact are still at the nascent
stage in Nigeria. Besides, institutional and legal impediments, economic and
infrastructural challenges have contrived to limit the envisaged positive impact
of SMNs in the democratization process in Nigeria. The paper recommends
efforts to stimulate Internet penetration and social media affordance while the
Nigerian cyberspace should be more democratised.