A Ruthless Penalty of Fair-trade Chemical Sdn Bhd

Authors

  • Md Alamgir Hossain

DOI:

https://doi.org/10.31436/ijcsm.v6i1/2.71

Abstract

Fair Trade Chemical was established in 1993 and it has become one of the biggest adhesives and sealants company in South-East-Asia today. The total manufacturing area of Fair-trade chemical Sdn Bhd over 300,000 square feet and it is increasing day by day. Recurrent investment in highest technology and modern facilities, their goals are to exceed customers’ expectations by providing wide range of innovative adhesives and sealants solutions for various market categories:  Construction and Hardware, Automotive After Market, Professional Trade & Industry, Do-It-Yourself (DIY). Throughout the last two and half decades, their brand has been exported globally to more than 40 countries with full customers’ satisfaction. Over the period of time, the demand of their products increased significantly so that the company had to expand their production in larger volume and shifted in their new manufacturing plant to fulfil global demand. Due to the excessive focus on quantity of production the manufacturing company couldn’t ensure the quality of their every shipment equally. Recently, in Bangladesh shipment about 10% of cartridge got frozen owing to the over use of chemical in the time of chemical mixing at their manufacturing plant.

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Published

2019-08-24

How to Cite

Hossain, M. A. (2019). A Ruthless Penalty of Fair-trade Chemical Sdn Bhd. IIUM Journal of Case Studies in Management, 6(1/2), 13–17. https://doi.org/10.31436/ijcsm.v6i1/2.71

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Section

Articles