Al Awda Factories Company

From a Small Family-Run Idea into a Major Industrial Player in the Region

Abstract

Al-Awda Factories is a well-known Palestinian brand that was founded by Mohammed Al Telbani in 1977. The company focuses on innovation and excellence in the food production industry to serve the local market and other customers in the neighbouring countries. By concentrating on ongoing development and expansion into new markets, the company remains a leader in the food production industry, prepared to embrace challenges and new prospects. Its ambitious vision and global aspirations pave the way for a bright future, ensuring the delivery of the best products to consumers. This case study focuses on the success story of Al-Awda Factories, a company recognised as one of the top food manufacturing firms in Palestine. It starts by providing brief information on the company's history and background, followed by an analysis of Porter’s Five Forces for the food and beverage industry in Palestine. After that, the marketing strategies adopted by the company to differentiate itself and build its brand image are presented. Finally, the case study summarises a comprehensive SWOT analysis for the company and the key challenges confronted in establishing and running its business.