The Spirit of Aid

Authors

  • Rohaziah Yahya Ibn Kathir Islamic Primary School
  • Suhaimi Sarif International Islamic University Malaysia https://orcid.org/0000-0001-7141-572X
  • Dolhadi Zainudin International Islamic University Malaysia
  • Yusof Ismail International Islamic University Malaysia
  • Yayan Firmansah University of Darussalam Gontor Indonesia

Abstract

This case study explores the dynamic interplay between the National Union of Workers (NUW) and the Federation of Commercial Financiers (FCF) in the financial sector in Malaysia with the focus on the events surrounding the “Festival Aid” initiative during the tumultuous post-pandemic period. Tracing the roots of both organizations to Malaysia’s economic transformation in the 1960s, the case study argued that the respective missions, organizational structures, and the evolution of collective bargaining practices shaped by decades of partnership and occasional conflict. Using case study narrative and observation, the case pointed at the arguments triggered by FCF’s unilateral withdrawal of Festival Aid after its initial success, the subsequent legal and moral challenges, and the conciliation process that followed. The analysis foregrounds the adoption of MADANI values—sustainability, prosperity, innovation, respect, trust, and care & compassion—showing how both employers and unions grappled with questions of technical obligations versus moral stewardship, the role of dialogue and trust in industrial relations, and the transformation of adversarial bargaining into a model for inclusive, responsible social partnership. The case study concludes with lessons for policymakers, employers, and unionists seeking to harmonize economic resilience with social justice in a rapidly evolving, multicultural society.

Keywords: Industrial Relations, MADANI Values, Collective Bargaining

Author Biographies

Suhaimi Sarif, International Islamic University Malaysia

Suhaimi is a lecturer at the International Islamic University Malaysia. 

Dolhadi Zainudin, International Islamic University Malaysia

Dr Dolhadi is a lecturer at IIUM. 

Yusof Ismail, International Islamic University Malaysia

Yusof is a former lecturer at IIUM

Yayan Firmansah, University of Darussalam Gontor Indonesia

Dr Yayan is a lecturer of University of Darussalam Gontor, East Jawa, Indonesia. 

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Published

2025-08-25

How to Cite

Yahya, R., Sarif, S., Zainudin, D., Ismail, Y., & Firmansah, Y. (2025). The Spirit of Aid. IIUM Journal of Case Studies in Management, 16(2). Retrieved from https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/313