Slices and Brews: A Digital Voyage Through Mokky’s Pizza & Coffee

Abstract

Mokky’s Pizza is a Malaysian food and beverage (F&B) brand specializing in New York-style pizza paired with specialty coffee. Founded one and a half years ago, it combines culinary excellence with vibrant, New York-inspired aesthetics. Led by Marketing Director Muhammad Azfar bin Abdul Aziz, Mokky’s focuses on leveraging digital platforms, particularly Instagram, to engage customers and build its brand. The brand's unique pairing of pizza and coffee appeals to a diverse audience while creating a memorable dining experience. Despite its strengths, Mokky’s faces challenges such as over-reliance on Instagram, limited use of platforms like Facebook and Google Ads, and resource constraints that hinder customer communication. Negative feedback management and scalability while retaining its unique identity further complicate its growth. To address these issues, Mokky’s can diversify its digital presence, integrate AI tools for improved communication, and expand loyalty programs to enhance customer retention. Collaborations with influencers and strategic partnerships can also amplify brand visibility. By implementing these recommendations, Mokky’s Pizza can strengthen its competitive position, overcome operational challenges, and achieve sustainable growth in Malaysia’s dynamic F&B market.