Perniagaan Muafakat with Tawakkal (Reliance on Allah) and Ummatic (Collectiveness)

Authors

  • Rohaziah Yahya Ibn Kathir Islamic Primary School
  • Suhaimi Mhd Sarif International Islamic University Malaysia
  • Dolhadi Zainudin International Islamic University Malaysia
  • Yusof Ismail International Islamic University Malaysia

Abstract

Perniagaan Muafakat, a sole proprietorship established by Haji Muafakat, exemplifies the values of mutual assistance (muafakat), communal responsibility (fardu kifayah), and unwavering faith in Allah's providence. Originating as a modest grocery shop, the business expanded into various essential services, including a bakery, printing center, laundry, hardware store, and trading entity. Each venture was created in response to the local community's needs, prioritizing service over profit. This case study explores the challenges faced by Perniagaan Muafakat, from competition with large malls to the disruptions caused by the COVID-19 pandemic. Through dialogue with family, employees, and community stakeholders, Haji Muafakat embraced innovation, including digital tools and loyalty programs, while preserving the personal touch that built trust among customers. His dedication to amal soleh (good deeds) and syukur (gratitude) ensured that the business remained a pillar of support for the community. This narrative highlights the importance of ethical entrepreneurship grounded in Islamic principles, showcasing how faith, resilience, and collaboration can sustain a business and uplift a community in challenging times.

Keywords: Diversification, Tawakkal, Ta’awun, Ummatic

Author Biographies

Suhaimi Mhd Sarif, International Islamic University Malaysia

Suhaimi Mhd Sarif is a lecturer at Department of Business Administration, Faculty of Economics and Management Sciences, International Islamic University Malaysia. He received his academic and industrial training in Malaysia and research training in commerce from Murdoch University, Perth, Western Australia, Australia. His research interests include business ethics, knowledge transfer, strategic alliances, and innovation management. He can be contacted through email: albanjari@yahoo.com

Dolhadi Zainudin, International Islamic University Malaysia

Dr Dolhadi Zainudin, BBA., MSc., Ph.D is a lecturer at the Department of Business Administration, Faculty of Economics and Management Sciences, International Islamic University Malaysia. He received his academic and industrial training in Malaysia. His research interests include quality management, project management, operations research, and small business management. He can be contacted through email: dolhadi@iium.edu.my

Yusof Ismail, International Islamic University Malaysia

Yusof Ismail is a senior academic at Department of Business Administration, Faculty of Economics and Management Sciences, International Islamic University Malaysia, and has been with the same Department since 1986. He received his research training in strategy from United Kingdom; and studied in the U.S.A. for his finance, and management/marketing degrees. His research interests include strategy, Islamic management, entrepreneurship, cooperatives, and human resource management.  He can be contacted at: yusof.edu@gmail.com

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Published

2025-01-06

How to Cite

Yahya, R., Mhd Sarif, S., Zainudin, D., & Ismail, Y. (2025). Perniagaan Muafakat with Tawakkal (Reliance on Allah) and Ummatic (Collectiveness). IIUM Journal of Case Studies in Management, 16(1). Retrieved from https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/277

Issue

Vol. 16 No. 1 (2025): Infusing Ethical Innovation: Navigating Modern Business Challenges through Tawhidic Epistemology and MADANI Principles

Section

Articles