Brew Crypto

Authors

  • Noorhidayah Salehhudin Department of Business Administration
  • Amirah Ahmad Suki International Islamic University Malaysia

Abstract

This case study delves into the journey of "Brew Crypto," a small coffee shop that has embraced cryptocurrency, navigating through the complexities of digital transactions to enhance customer experience and operational efficiency. By exploring Brew Crypto's strategic implementation of blockchain technology, this research highlights the challenges, opportunities, and impacts of integrating digital currencies into small business operations.

Author Biography

Amirah Ahmad Suki, International Islamic University Malaysia

Dr Amirah AHmad Suki is assistant professor (marketing) at the Department of Business Administration, Kulliyyah of Economics and Management Sciences, IIUM.

Downloads

Published

2025-01-06

How to Cite

Salehhudin, N., & Ahmad Suki, A. (2025). Brew Crypto. IIUM Journal of Case Studies in Management, 16(1). Retrieved from https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/266

Issue

Vol. 16 No. 1 (2025): Infusing Ethical Innovation: Navigating Modern Business Challenges through Tawhidic Epistemology and MADANI Principles

Section

Articles