Assessing Employability Skills Acquired Through Digital Entrepreneurship Education: A Case Study Of Entrepreneurship Week (Entrepweek)

Abstract

This research evaluates the impact of digital entrepreneurship education on the employability skills of students participating in Entrepreneurship Week (EntrepWeek) at the Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia (IIUM). Utilizing a qualitative research approach, the study investigates the experiences and skill development of 30 students enrolled in the ENTR 3303 entrepreneurship course during the second semester of the 2023/2024 academic year. The LinkedIn profiles of these students were analyzed to identify a total of 25 employability skills, categorized into hard skills, soft skills, and a combination of both. The findings reveal that EntrepWeek effectively enhances students' competencies in digital marketing, entrepreneurship, financial reporting, communication, leadership, and customer service, demonstrating the significant role of digital platforms in bridging the gap between academic learning and the demands of the digital business era.