Tawakkal Resilience in Perniagaan Sejuk Beku Keluarga

Abstract

Perniagaan Sejuk Beku Keluarga is a home-based frozen food business owned by Maryam and Hussin, a married couple from rural villages in Perak, Malaysia. Both received vocational training that paved the way for their careers. After losing their jobs at a frozen food factory, they leveraged their skills and experience to start their own business. The transition from stable factory jobs to running a small business was fraught with challenges, including financial constraints and setting up operations. Despite these hardships, their resilience and determination drove them to persevere. Maryam, with her culinary expertise, and Hussin, with his marketing skills, worked tirelessly to build a brand known for high-quality frozen foods. They received invaluable support from their community, which helped them overcome setbacks, including financial difficulties and equipment failures. Their journey from redundancy to successful entrepreneurs highlighted the importance of faith, community support, and mutual assistance. Today, their business is a well-known name in their area, providing a stable income and contributing to the local economy. Maryam and Hussin's story is a testament to the power of perseverance, faith, and community support in overcoming challenges and achieving success.

Keywords: Tawakkal, Resilience, Small Business Management