Innovation in Digital Organizations – Case Study of Nykaa

Digital Organizations

Abstract

The case deals with the evolution and growth of a leading e-commerce organization operating in the niche space of beauty and fashion. The organization has formalized the business in its area. Due to its online business model, its growth remained intact during the COVID period. The organization is led by Ms. Falguni Nayyar, the founder and women entrepreneur who ventured into the space in her early 50s, defying the norms.  The organization has established for itself a successful and profitable track record. The organization has recently ventured into stock markets for IPO (Initial Public Offering) and is valued at USD 7.5 Billion. The case study captures and provides comprehensive insights into the learner's evolution, growth, and strategy.