Rahman’s Quest with the BanglaMarket: Triumph or Tragedy?

Abstract

This case study explores the journey of Rahman, an aspiring entrepreneur, as he navigates the complex landscape of e-commerce in Bangladesh. Rahman’s vision is to create ‘BanglaMarket’ an e-commerce platform that not only competes with established players but also addresses unique market niches and supports local businesses. The case is systematically constructed, relying on a wealth of information learned from public sources and in-depth interviews with Rahman. The case delves into key strategic decisions Rahman faces, including market analysis, customer engagement, technology investment, and competitive differentiation. Students will examine Rahman’s entrepreneurial journey, analyse market dynamics, and formulate a comprehensive marketing strategy. The case is designed for undergraduate students, offering valuable insights into entrepreneurship, e-commerce, and the challenges and opportunities presented by the dynamic Bangladeshi market. Through this case, students will enhance their critical thinking, analytical, and communication skills while unravelling the complexities of launching and managing an e-commerce business in Bangladesh.