Google’s Culture: Genius that Demolishes
DOI:
https://doi.org/10.31436/ijcsm.v13i2.192Abstract
ABSTRACTDespite winning the Best Global Company Culture 2021, Alphabet Inc. (Google) is struggling with the miserably emerging culture issues from the inside. This world-most-visited website, Google is headquartered in Mountain View, California, has offices in more than 70 countries around the world. Hence, the company employs more than 100,000 people with diverse backgrounds. It seems Google offers the most diverse organisational culture but why are they not even listed in the Fortune Top 25 World’s Best Workplace 2021? What was happening in their widely known predominant open culture when 20,000 employees and contractors left the company's offices after The New York Times exposed the controversial exit of their most “aberrant genius” of Android creator Andy Rubin in November 2018? How this aberrant genius that was believed by the former CEO, Eric Schmidt as an authentic ingredient of Google’s success is killing the organisation from the inside? This is an issue of deteriorating corporate culture that this case study will discover with the purpose of revealing the importance of managing culture in the perspective of ethics and professionalism.
