The Influence of Product Quality: A Case Study of Shoppe in Malaysia

Abstract

Electronic commerce (e-commerce) has grown fast in Malaysia in recent years, as part of an effort to broaden the reach of marketing and make it more successful and efficient. The purpose of this study is to investigate the influence of product quality, information quality, e-service quality, and perceived value on Shopee customer loyalty in Malaysia. There are some issues complained about the product quality (fake, damage, wrong item) received by customer in online purchase. In this battle, as the student of Service Marketing, we research some management strategies and techniques from shopee which are worthy to improve service quality by selling quality products.