How Risky is Risk Management: Case Study of Bupa Arabia

Authors

  • Tosef Azid
  • Umar Burki

DOI:

https://doi.org/10.31436/ijcsm.v12iSpecial%20Issue.135

Abstract

“Welcome to our CSR (Corporate Social Responsibility) section, said Loay Hisham Nazer, Chairman of the Bupa Arabia. CSR is a relatively new business term and something that has only become prevalent in the global business world recently. However, in Bupa Arabia, we have always believed in our duty as part of the larger community and have been active from the day we started. It’s something we’ve strongly believed in and actively applied to what we do; we just hadn’t put a ‘CSR’ label to it yet.â€

“We aim to make a real and positive impact on the health of our community, starting from our employees and finally reaching out to communities for protecting them from the risk. Since our ambition was high, we had to rely on our best knowledge and professional skills to change our people’s lives significantly. Providing our core competency (health insurance) to those who need it the most gives us strong belief and confidence to add genuine value and uplift their health conditions to their best shapes. Our actions speak louder than our words, and you can find more details about our programs in this section, which I hope you enjoyâ€, concluded the chairman, Loay  Hisham Nazer.

The CEO of Bupa Arabia, Tal Nazer, expressed his happiness and said, “Bupa Arabia is a leading entrepreneurial enterprise in the field of women's empowerment. We employ them to support our national economy and investment in human resources. Our leadership provides innovative services, which makes Bupa Arabia the first choice for companies that care about the health of their employees in all parts of the Kingdom of Saudi Arabia.â€

Mr. Arif Hunashi, Chief Operating Officer at Bupa Arabia, said, “We, at Bupa, always strive to provide the best healthcare for you and your family. We do not limit ourselves to merely providing the best high-quality health insurance services, but we go beyond. We’re seeking to provide you with holistic healthcare in your daily lives.â€

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Published

2021-04-07

How to Cite

Azid, T., & Burki, U. (2021). How Risky is Risk Management: Case Study of Bupa Arabia. IIUM Journal of Case Studies in Management, 12(Special Issue), 11–23. https://doi.org/10.31436/ijcsm.v12iSpecial Issue.135