Strategies to Survive in Post-COVID 19 Pandemic Era: A Case Study on a Service Provider

Abstract

COVID 19 has caused a lot of damage to businesses. MSMEs (Medium, Small, and Micro Enterprises) are the worst hit as they do not have the financial strength to sustain like large business houses. Bablu Hait, an Entrepreneur who has come up from scratch in the last twenty-five years and is handling outsourced functions of cleaning and housekeeping of several hospitals and food supply to a few hospitals is in dilemma about his and his employees' future in the current and Post COVID situation. Being a service provider this Entrepreneur is apprehensive about the financial crisis through which his client organisations are passing and at the same time he is expecting higher Government support in the healthcare sector. During the locked-down period, he and his employees worked tirelessly for the COVID as well as other patients of client hospitals and is continuing. Some plans for dealing with the upcoming crisis have been drawn which needs discussion. Steady growth over the years has prompted the entrepreneur to change organisational structure and is trying to change the culture of his organisation from Proprietor driven to Management driven. Dealing with routine problems is hampering his work and disturbing his objective to be more business and expansion focused; delegation of authority and responsibility to the managers is not yielding results as the clients and employees always seek intervention of Hait in the context of routine problems. Evaluation of this problem needs to be undertaken.