The Regulatory and Commercial Environment for Franchising in Thailand in the Wake of the ASEAN Integrating Market

Pornchai Wisuttisak; Nguyen Ba Binh

doi:10.31436/iiumlj.v24i1.206

The Regulatory and Commercial Environment for Franchising in Thailand in the Wake of the ASEAN Integrating Market

Authors

Pornchai Wisuttisak BA (Thammasat) Thailand, Master of Com Law (Macquarie) Australia, PhD (UNSW), Australia Lecturer of Law/ Head of Legal Training Centre Faculty of law, Chiang Mai University.
Nguyen Ba Binh Vice Dean, Faculty of International Trade and Business Law, Hanoi Law University, Vietnam

DOI:

https://doi.org/10.31436/iiumlj.v24i1.206

Keywords:

franchising regulation, Thailand, ASEAN

Abstract

The franchising sector in Thailand is a fast growing economic sector which is potentially enlarged by the imminent ASEAN market integration in 2015. This leads to significant consideration on the regulatory and commercial environment which plays considerable roles for shaping and supporting the franchising sector in Thailand in the wake of the ASEAN integrating market. Thus, this paper aims to explore the current Thai regulatory and commercial environment for franchising with regard to the ASEAN single market. The paper presents a challenging issue whether there is a lack of specific law for franchising in Thailand. The paper concludes with recommendations that there should be a unified regulation which helps facilitate the development of the franchising sector in Thailand or alternatively, to confer authoritative power to the Department of Business Development to act as an agency governing and promoting the franchising sector in Thailand.

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Author Biographies

Pornchai Wisuttisak, BA (Thammasat) Thailand, Master of Com Law (Macquarie) Australia, PhD (UNSW), Australia Lecturer of Law/ Head of Legal Training Centre Faculty of law, Chiang Mai University.

PhD in Business Law and Taxation, UNSW Australia.

Lecturer of Law/ Head of Legal Training Centre
Faculty of law, Chiang Mai Universit.

Nguyen Ba Binh, Vice Dean, Faculty of International Trade and Business Law, Hanoi Law University, Vietnam

PhD in Business law and Taxation (UNSW), Australia

Vice Dean, Faculty of International Trade and Business Law,

Hanoi Law University, Vietnam

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Published

2016-06-23

How to Cite

Wisuttisak, P., & Ba Binh, N. (2016). The Regulatory and Commercial Environment for Franchising in Thailand in the Wake of the ASEAN Integrating Market. IIUM Law Journal, 24(1). https://doi.org/10.31436/iiumlj.v24i1.206

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Issue

Vol. 24 No. 1 (2016): IIUM Law Journal

Section

ARTICLES

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