An Experts’ Perspective Based on Consumers’ Perception of Halal-Related Issue
Keywords:Consumers, experts, halal concepts, halal-related issues, perception
Consumers interpreted halal definition differently. Many problems concern their degree of comprehension, as previous scholars discussed many variables that led to their perceptions. The beginning of the halal logo is one of the substantial parts of efforts to influence customer consideration while building their feelings of confidence towards purchase selection, making it important to discover. This qualitative research aims to illustrate a finding focused on customer views on halal-related issues. An in-depth interview session explained it analytically from the viewpoint of experts. Based on the discussion among eight halal experts in this region, the finding reveals six major concerns shown as an essential part of the study and were issues of "fake" logo, COC, religion, ingredients, lack of knowledge and Islamic clues. The outcomes of various issues lead to a conclusion that may attract the attention of authorities and appropriate feedback to advance the halal definition in this region.
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