Emoji's Multi-Interpretation Effect on the Intended Emotion


  • Adamu Abubakar Department of Computer Science, Kulliyyah of Information & Communication Technology, International Islamic University Malaysia, Kuala Lumpur, Malaysia
  • Ibrahim Dahiru Idriss Department of Primary Education Federal College of Education (Technical) Potiskum Yobe State, Nigeria
  • Jaafar Zubairu Maitma Department of Information Technology Bayero University Kano, Nigeria


There are some questions that are still unanswered about how certain emojis can be used to send the intended message accurately, such as the effect of intentions, perceptions and feelings. The positive effect of positive oral messages is increased by emotions, like shouting or speaking slowly but emojis may send positive messages which contradict the outcome of certain intended ideas about the message. Therefore, this study investigates whether emoji increase the relationship between the use of direct mood-specific emojis and indirect mood-specific emojis intended interpretation. Experimental analysis on focus group approach with emoji from two mobile messaging applications was conducted with 30 participants divided into control group and alerted group in different experimental sessions. The analysis of the findings indicates that most emoji use are suitable for expressing emotional sensations, but they do not create a time limit to which the emotions get associated with the sign. In addition, the interpretation of communication with multiple emoji in each experimental group interaction was significant, but emoji's fail to express the impact on neutral and negative messages to a large degree. Hence this study contributed an understanding of the influence of multiple emoji interpretations on the intentionally evoked emotion




How to Cite

Abubakar, A., Dahiru Idriss, I., & Maitma, J. Z. (2021). Emoji’s Multi-Interpretation Effect on the Intended Emotion. International Journal on Perceptive and Cognitive Computing, 7(1), 92–98. Retrieved from https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/226