JIGZOE: INTEGRATED CARTOON AND ANIMATION STUDIO INSTITUTION, IPOH PERAK

Abstract

Cartoon and animation are universal, effective and entertaining tools used in conveying messages. They are being used worldwide and its industry has been growing rapidly. For many years, cartoon and animation encounter many issues regarding their approaches, methods and impacts. Four main issues have been identified to affect this industry, namely stigma (social), misuse (ethical), lost identity (cultural) and downfall industry (economic). Based on various studies and research, these problems can be overcome by 4E Approaches; Exposure, Education, Establishment and Enhancement, which leads to the components of the program: institutional academy and production studio. The objectives of the study are to rectify the perception of the public towards acceptance of cartoon and animation, to educate both cartoonists and public to treat cartoon and animation the right way, to revive local identity in promoting culture and elevate the cartoon industry for intellectual property purposes.