NEO TRADITIONAL BOUTIQUE HOTEL

Abstract

Tourism cities are facing massive emergence of new tourism enterprises that continuously catering the changing needs and lifestyles of tourists and local
communities. Hospitality industry plays a major role in ‘branding’ tourism cities However, the current issue on overdevelopment of tourism accommodations
with similar branding approach are causing many cities in the world losing their creativeness (Chang and Teo, 2008). The similar issue also occurred in
Malaysia especially in Melaka city where thousands of hotels emerged around the cities without having creative branding style (Hall, 2000). Therefore, the
need of themed boutique hotels is vital to attract local and international tourists to Melaka city. Consequently, a Neo Traditional Boutique Hotel was proposed
which have not more than 10 rooms, maximum of 2-storey height with other supporting facilities. The Boutique hotel was proposed to be located at Jalan
Klebang Besar near Bert’s garden restaurant.