Case Study: Challenges Facing Kuala Lumpur's Pasar Seni

Abstract

Traditional markets around the world, including Pasar Seni (Central Market) in Kuala Lumpur, serve as vital cultural and tourism assets. However, they are increasingly challenged by modern retail formats, leading to a decline in visitor shopping experiences and hindering their potential as authentic cultural hubs. This study aimed to identify the challenges affecting visitor experience at Pasar Seni. In qualitative research design, semi-structured interviews were employed with nine visitors, five local and four international. Findings reveal that reactive trader engagement, limited opportunities for deeper cultural conversations, inconsistent hospitality standards, concerns regarding pricing consistency and fairness, and environmental discomforts (e.g., crowding, noise) significantly impact visitor experiences. These barriers hinder the meaningful social interactions that such cultural hubs are meant to provide. The study recommends strategic hospitality training for traders, transparent pricing methods, and environmental improvements for Central Market Sdn. Bhd. and similar markets in nature. A notable limitation of this research was the inability to include trader perspectives, as permission for their interviews was not granted. Hence, future research should integrate trader perspectives and conduct comparative studies to ensure Pasar Seni's long-term cultural and economic sustainability.