THE PERCEPTION OF GOVERNMENT CIVIL SERVANTS ON THE IMPACTS OF TOURISM ON THEIR QUALITY OF LIFE
The objective of this study is to determine the perceptions of civil servants in Kota Bharu on how tourism impacts are associated with their quality of life (QoL). A logistic regression is employed where one hundred participants took part in the survey. Chi-square and binary logistic regression analyses are the techniques used in this study. The results show that quality of life is significantly influenced by the economic and social impacts of tourism.
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