Internet Search Engines as Gateway to Marketing Information

Authors

  • Suhaimi Mhd Sarif Faculty of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia.
  • Yusof Ismail Faculty of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia.

DOI:

https://doi.org/10.31436/ijema.v19i3.200

Abstract

User’s choice of a particular Internet search engine (ISE) determines the number and perhaps quality of materials accessed. Due to this phenomenon, it is important for users to be familiar with quality and quantity of materials available at various ISE’s. This paper attempts to make a comparison of the hits produced by selected ISE’s using ratios over a short duration. The ratio is computed by dividing the number of hits for a search term with the total hits of all the search terms for
marketing mix, product, service, pricing, place, promotion, Internet; international, global, regional, national, local, glocal, east, west; Muslim, Islam, Shariah, Fiqh, Halal, Christian, and Christianity. The ISE’s used in this study are Google, Ask, AlltheWeb, AOL, and Yahoo. Results show that Google produces the hits pattern that resembles the overall average hits for all the ISE’s combined. This is followed by Ask, AlltheWeb, AOL, and Yahoo. The study suggests that any researcher who is trying to search for materials on marketing from the Internet Search Engines will face difficulties to pool sufficient literature on marketing from islamic perspective. It should be noted that the existence of the terms in the ISE’s in no way suggests the adequacy and quality of the contents of the materials.

How to Cite

Sarif, S. M., & Ismail, Y. (2013). Internet Search Engines as Gateway to Marketing Information. International Journal of Economics, Management and Accounting, 19(3). https://doi.org/10.31436/ijema.v19i3.200

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Section

Articles