PRIORITIZING ISSUES OF MALAYSIAN VISION 2020: AN APPLICATION OF THE ANALYTIC HIERARCHY PROCESS AND QUALITY FUNCTION DEPLOYMENT

  • Rafikul Islam Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia. (Email: rislam@iium.edu.my)
  • Yusof Ismail Department of Business Administration, Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, P.O. Box 10, 50728 Kuala Lumpur, Malaysia. (Email: yusof@iium.edu.my)

Abstract

The objectives of this research are to obtain the people’s perception towards a number of issues  pertaining to the realization of Malaysian Vision 2020, to rank the challenges of Vision 2020  and to collect suggestions to expedite the realization of the vision. Based on a nationwide  survey, an affinity diagram was formed and the Analytic Hierarchy Process (AHP) was applied  to identify the main issues for implementation. Furthermore, the Quality Function Deployment  (QFD) model was utilized to show the strength of relationships between the various challenges  of Vision 2020 and twenty categories of suggestions obtained in the survey. The respondents  were also asked to rank the nine strategic challenges of Vision 2020, and the results show the  three most crucial Vision 2020 challenges: ‘Establishing a fully moral and ethical society’,  ‘Establishing a united Malaysian nation made up of one BangsaMalaysia (Malaysian nation)’,  and ‘Creating a psychologically liberated, secure and developed Malaysian society’. The AHP  prioritization process also identifies the salient public suggestions. The findings suggest that  the government machinery should keep the public better informed of the issues, improve their  perceptions and solicit their contributions. Since this study focuses on urban respondents with  higher educational qualifications, future studies should focus on those in rural areas. As the  government needs to be aware of the public feedback on the issue, this survey has managed to  identify what are lacking in the government’s efforts and what more need to be done in order  to expedite the realization of Vision 2020.  

JEL Classification: O10, O20, H11

Key words: Vision 2020, Prioritization, Analytic Hierarchy Process, Quality  Function Deployment, Malaysia
How to Cite
Islam, R., & Ismail, Y. (1). PRIORITIZING ISSUES OF MALAYSIAN VISION 2020: AN APPLICATION OF THE ANALYTIC HIERARCHY PROCESS AND QUALITY FUNCTION DEPLOYMENT. International Journal of Economics, Management and Accounting, 19(1). Retrieved from https://journals.iium.edu.my/enmjournal/index.php/enmj/article/view/176
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