Driving Factors Behind M-Commerce Acceptance: The Mediating Role of Intention
Keywords:
M-Commerce, Intention, Acceptance, Trust, MalaysiaAbstract
In recent decades, there has been substantial progress in the evolution of mobile commerce. This study, which delves into the impact of performance expectancy, effort expectancy, and perceived trust on accepting mobile commerce through intention, has significant implications for mobile commerce providers and organizations in Malaysia. The findings, derived from a two-phase structural equation modelling process and a convenience sampling method involving 390 survey questionnaires, reveal that perceived trust, performance expectancy, and effort expectancy substantially influence the intention to use mobile commerce. Furthermore, perceived trust indirectly influences the acceptance of mobile commerce through intention. Additionally, the acceptance of mobile commerce is greatly influenced by intention. The findings also demonstrated that the intention to accept mobile commerce fully mediates the relationship between perceived trust and the acceptance of mobile commerce. Therefore, these valuable findings can guide mobile commerce providers and organizations in their efforts to enhance mobile commerce adoption in Malaysia. These findings will significantly benefit scholars, researchers, marketers, and other individuals involved in the mobile commerce industry.
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