AHMED, M.; JAN, M. T.; HASSAN, A. BRAND PERSONALITY FROM AN ISLAMIC PERSPECTIVE: A CONCEPTUAL ANALYSIS OF AAKER’S MODEL. Al-Shajarah: Journal of the International Institute of Islamic Thought and Civilization (ISTAC), [S. l.], v. 23, n. 2, p. 363–394, 2018. Disponível em: https://journals.iium.edu.my/shajarah/index.php/shaj/article/view/266. Acesso em: 3 mar. 2024.