FALSON, J. ANALYTIC HIERARCHY PROCESS: AN EMPIRICAL VALUATION FOR INTANGIBLE ASSETS. PLANNING MALAYSIA, [S. l.], v. 17, n. 9, 2019. Disponível em: https://journals.iium.edu.my/pmr/index.php/pmj/article/view/602. Acesso em: 16 may. 2026.