Fuad Zamzami, I. . (2026) “Customer Segmentation and Purchase Behavior Analysis in E-Commerce Using Clustering ”, International Journal on Perceptive and Cognitive Computing, 12(2), pp. 1–10. Available at: https://journals.iium.edu.my/kict/index.php/IJPCC/article/view/697 (Accessed: 1 August 2026).