WILLIAM MUTENDE PESHUT; MOGAMBI, H. Social Cultural Values, Audience Preferences and Quality of Content in Vernacular Radio Broadcasts in Kenya: A Study of Maasai Radio. IIUM JOURNAL OF HUMAN SCIENCES, [S. l.], v. 6, n. 2, p. 48–65, 2024. Disponível em: https://journals.iium.edu.my/irkh/index.php/ijohs/article/view/345. Acesso em: 24 aug. 2025.