MOKHTAR, A. B. A framework for Islamic advertising: Using Lavidge and Steiner’s hierarchy of effects model. Intellectual Discourse, [S. l.], v. 24, n. 2, 2016. DOI: 10.31436/id.v24i2.914. Disponível em: https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/914. Acesso em: 4 may. 2024.