IIUM Journal of Case Studies in Management

Full articles of IIUM Journal of Case Studies in Management Volume 15 Number 2 August 2024

Suhaimi Mhd Sarif; Nur Kamariah Abdul Wahid — Wed, 10 Jul 2024 00:00:00 +0800

IIUM Journal of Case Studies in Management (IJCSM)

Volume 15 Number 2 August 2024

Editorial Note

Suhaimi Mhd Sarif — Wed, 10 Jul 2024 00:00:00 +0800

The theme in this issue explores the impact of leadership dynamics and innovative methods on the long-term success of organisations in the changing digital environment. The provided instances provide valuable insights into several industries, showcasing the difficulties and successes that firms have while dealing with shifts in leadership, technical progress, and market disturbances. The main subjects covered are leadership styles, changes in management, digital transformation, resilience, and the impact of community and ethical behaviours on company success.

Crisis in a Cup: Managing the Mie Sedaap Recall and Rebuilding Trust

Nur Nabilah Abdullah, Al Amirul Eimer Ramdzan Ali, Mohd Safwan Ramli — Wed, 10 Jul 2024 00:00:00 +0800

This paper analyses the recall of two products from the Indonesian instant noodle brand Mie Sedaap. This recall followed the discovery by food safety regulators in Hong Kong and Singapore of the Korean Spicy Chicken and Korean Spicy Soup’s prohibited chemical, ethylene oxide. The incident resulted in recalls in both countries between September and October 2022. Being aware of the fact that the adverse consequences were detrimental for the business, the present case study will discuss the ways, in which the Mie Sedaap brand acted in relation to the reputation management when the product was recalled and the ways, in which the company ensured the customers and other stakeholders that their trust was still valued by the company. Moreover, the discussion will entail the integration of some of the SDG aspects namely; good health and wellbeing (SDG 3), responsible consumption and production (SDG 12), and the partnerships for the goals (SDG 17) to analyse the overall effects and the response measures in containing food safety and sustainability issues.

Salmah's Entrepreneurial Journey with Passion, Faith, and Community Support

Rohaziah Yahya, Suhaimi Sarif, Yusof Ismail, Mohammad Fikri Abdul Wahid — Wed, 10 Jul 2024 00:00:00 +0800

Salmah, a young entrepreneur from Batu Gajah, Perak, showcases a compelling journey of passion, resilience, and community collaboration rooted in Islamic values. Despite achieving academic excellence, Salmah chose entrepreneurship over further studies, supported by her mother. Together, they began selling traditional Malay snacks, embodying values like ta'awun (cooperation), taqwa (piety), and tawakal (trust in Allah). Encouraged by customers and friends, Salmah expanded into baking pastries, encountering initial struggles but persevering through patience and gratitude. Her business eventually flourished through community support and participation in local markets. Salmah's story illustrates the power of faith, mutual assistance, and sustainable growth, inspiring others to pursue their entrepreneurial dreams with integrity and dedication.

Keywords: Entrepreneurship, Islamic Values, Community Support, Sustainable Growth, Resilience

Tawakkal Resilience in Perniagaan Sejuk Beku Keluarga

Fikri Wahid, Suhaimi Sarif, Rohaziah Yahya, Yusof Ismail — Wed, 10 Jul 2024 00:00:00 +0800

Perniagaan Sejuk Beku Keluarga is a home-based frozen food business owned by Maryam and Hussin, a married couple from rural villages in Perak, Malaysia. Both received vocational training that paved the way for their careers. After losing their jobs at a frozen food factory, they leveraged their skills and experience to start their own business. The transition from stable factory jobs to running a small business was fraught with challenges, including financial constraints and setting up operations. Despite these hardships, their resilience and determination drove them to persevere. Maryam, with her culinary expertise, and Hussin, with his marketing skills, worked tirelessly to build a brand known for high-quality frozen foods. They received invaluable support from their community, which helped them overcome setbacks, including financial difficulties and equipment failures. Their journey from redundancy to successful entrepreneurs highlighted the importance of faith, community support, and mutual assistance. Today, their business is a well-known name in their area, providing a stable income and contributing to the local economy. Maryam and Hussin's story is a testament to the power of perseverance, faith, and community support in overcoming challenges and achieving success.

Keywords: Tawakkal, Resilience, Small Business Management

Nurturing Humanity in the Halls of RBB Enterprise

Fikri Wahid, Suhaimi Sarif, Rohaziah Yahya, Yusof Ismail — Wed, 10 Jul 2024 00:00:00 +0800

RBB Enterprise demonstrates a commitment to corporate responsibility by embracing a mission to improve human welfare across its vast industrial sector. By integrating principles of responsibility, morality, and empathy, the organisation fosters a culture of empowerment that prioritises the welfare of its employees and the broader society. Commencing a profound process of change, RBB Enterprise conscientiously safeguards the well-being and security of its personnel through the implementation of comprehensive wellness programmes and stringent safety protocols. This dedication results in the development of a cohesive and efficient culture, supported by a deep-seated sense of pride. RBB Enterprise, motivated by a steadfast commitment to its workforce, allocates critical resources towards cutting-edge safety technology and all-encompassing training initiatives, all of which are founded upon ethical and accountable principles. Leading these endeavours is Zack, an experienced leader who promotes a positive and communal atmosphere while maintaining rigorous safety measures. In the face of obstacles, RBB Enterprise maintains an unwavering commitment to ethical standards, promptly rectifying violations and maintaining a meritocratic system; as a result, the organisation has established a lasting reputation characterised by honesty, responsibility, and compassion.

Keywords: Ethical Leadership, Corporate Responsibility, and Occupational Health and Safety

Lost in the Claws

Norsyahida Mokhtar — Wed, 10 Jul 2024 00:00:00 +0800

This case presents the operational challenges Linda Animal Clinic & Surgery faced after a period of initial slow growth transitioned into increasing demand. The sudden departure of Dr. Alice amid these challenges further strained the clinic’s performance. In response, the clinic turned to offering more ancillary services.

Are Auditors Gratified with The Efficient Assistance from Artificial Intelligence?

Sherliza Puat Nelson — Wed, 10 Jul 2024 00:00:00 +0800

Artificial intelligence (AI) plays a pivotal role in enhancing various business functions including automating processes, gaining insights from data analysis, and engaging with customers and employees. A recent global survey highlights its extensive use in service operation optimisation, customer service analytics, risk modelling, and sales forecasting. By automating repetitive tasks, AI enables employees to focus on more impactful work while minimising human errors. Moreover, AI's ability to analyse large datasets rapidly uncovers valuable insights and patterns, aiding decision-making across various business segments, such as customer behaviour analysis and cost assessment. Despite its potential benefits, implementing AI requires substantial investment in technology and talent acquisition. While larger companies are more advantage to acquire the relevant resources, smaller ones may face financial constraints. Nonetheless, AI is perceived as an important driver of success, offering opportunities for efficiency and innovation.

Effective Marketing Turnaround Strategies in PISB

Shin Thed Tin, Professor Dr — Wed, 10 Jul 2024 00:00:00 +0800

In the dynamic landscape of the nutraceutical industry, Paradigm Industry Sdn. Bhd. (PISB) faces the imperative to refine its marketing strategies to align with evolving customer demands and industry trends. Situated in Klang Sentral, Malaysia, PISB operates as a pivotal player in nutraceutical-based trading and manufacturing. This case study delves into the pivotal challenges encountered by PISB and elucidates the transformative measures implemented to fortify its market presence. At the core of the narrative lies the indispensability of effective Customer Relationship Management (CRM). Through a meticulous analysis, the case underscores how CRM efficacy serves as the linchpin for sustained customer satisfaction and loyalty amidst an increasingly competitive milieu. Furthermore, the case study delineates the profound impact of re-mapping future New Product Development (NPD) initiatives. By leveraging insights gleaned from CRM analytics and astute market assessments, PISB embarks on a strategic trajectory to conceptualise and introduce novel products that resonate with evolving consumer needs and market dynamics. Upon delving into this case study, readers gain a nuanced understanding of the pivotal role of CRM effectiveness, the imperatives of re-strategising market positioning in nutraceutical businesses, and the transformative impact of re-mapping NPD endeavours. Through the lens of PISB's journey, this case study serves as a beacon for organisations navigating the intricacies of the dynamic nutraceutical landscape, offering actionable insights to fortify market resilience and drive sustained growth.

NAVIGATING TURBULENCE: THE RESILIENT JOURNEY OF RZ AVIATION IN THE FACE OF GLOBAL CHALLENGES

Wed, 10 Jul 2024 00:00:00 +0800

The travel and tourism industry, a vital global economic component, historically showcases resilience against various challenges. However, the COVID-19 pandemic introduced unprecedented disruptions, significantly affecting small and medium enterprises (SMEs) like RZ Aviation. Based in Dhaka, Bangladesh, this travel agency faced severe impacts from travel restrictions and economic downturns. This paper presents a case study on how RZ Aviation navigated these turbulent times through strategic resilience and adaptability, focusing on maintaining customer trust and loyalty and implementing digital transformation for future growth. The study explores the founder, Mrs. Tamanna Sharmin’s insights through an in-depth interview on overcoming operational halts and financial strains such as continuous office rent payments without active business revenue. Amidst adversity, the company leveraged digital technologies to sustain operations and explore new service avenues, emphasizing digital transformation's role in modern business strategies. Mrs. Sharmin's commitment to strong client relationships during the crisis helped preserve customer loyalty, crucial for SMEs facing large, impersonal competition. Additionally, the case study highlights RZ Aviation's dedication to corporate social responsibility (CSR) and ethical practices, planning and implementing social initiatives even during the crisis. This commitment not only enhances corporate reputation but also strengthens stakeholder relationships, contributing to long-term business sustainability. This analysis of RZ Aviation’s response to the pandemic illustrates the adaptability potential of SMEs in the travel sector, providing a resilience and strategic foresight blueprint for other enterprises facing similar threats.