IIUM Journal of Case Studies in Management

Back Matters IJCSM Vol 16 No 1 Jan 2025

2025-01-06T12:05:39+08:00

Back Matters comprised of About the Journal.

Front Matters IJCSM Vol 16 No 1 Jan 2025

2025-01-06T12:04:37+08:00

The front matters comprised of cover page, copyright page, editorial information, and table of contents

Create From Zero – GNV Group Growth Journey

2024-12-17T05:54:50+08:00

In 2011, Edward Lai, founded GNV Group Pvt. Ltd., aiming to provide an alternative to young couples with a garden wedding concept. However, bridging the mindset from traditional wedding styles to garden weddings took time. In the early days, Edward was lack of experience in dealing with the tenancy agreements resulted in escalating rental costs, forcing the company to relocate their business. By emphasising its corporate culture and core values of attention to detail, customer orientation and problem-solving, GNV successfully transformed the business, new wedding venues with different themes and a central kitchen were set up to meet the demands. This case study has two primary learning objectives. First, to understand the challenges and advantages GNV Group faced as a first mover in introducing garden weddings in Malaysia. Second, to analyse how GNV Group's core values—attention to detail, customer orientation, and problem-solving—shaped its business decisions and corporate culture. A qualitative approach was adopted, beginning with an in-depth interview with the founder, Edward Lai, to obtain firsthand insights into the company’s challenges, growth, and transformation. Additionally, secondary data was gathered from online articles, company websites, and industry reports to contextualize GNV’s role in the wedding industry and provide background on market trends and external challenges.

Editorial Notes

2024-12-16T17:42:34+08:00

This issue presents a compelling collection of case studies that integrate the timeless principles of Tawhidic epistemology and the holistic values of MADANI—Sustainability, Prosperity, Innovation, Respect, Trust, and Compassion. By bridging ethical innovation with the realities of modern business and societal challenges, these cases offer profound insights into leadership, strategic management, and value-driven decision-making in a rapidly evolving global landscape.

From learners to managers: The Story of Unida Gontor students in managing business units

2024-12-16T16:28:03+08:00

Pondok Modern Darussalam Gontor is a waqf-based educational institution that successfully integrates pesantren values with business management practices to form a generation of independent, characterized, and competent santri. Through the management of more than 30 business units, students not only gain real experience in operational management, finance, and marketing, but are also equipped with Islamic values such as honesty, responsibility, and sustainability. This experiential learning model allows students to develop critical thinking, leadership, and problem-solving skills, while maintaining commitment to sharia principles. In addition to supporting the financial independence of pesantren, this model also serves as an inspiration for the development of sharia-based economies in other Islamic educational environments. Thus, Gontor's integrative system is able to produce graduates who not only excel academically, but are also ready to contribute to society as professionals and ethical entrepreneurs.

Keyword: Gontor, Pesantren Values, Entrepreneurship

Madam Kitchens Feeding with Iman

2024-12-16T15:31:55+08:00

The Pondok system represents a unique model of Islamic education that seamlessly integrates academics, spirituality, and communal living. This traditional yet dynamic approach fosters intellectual, moral, and spiritual growth within a shared environment, where students and teachers live and learn together. At its core, the Pondok emphasizes discipline, collaboration, and the development of Islamic values such as ta’awun (cooperation) and ukhuwwah (brotherhood). A structured daily routine includes Quranic memorization, traditional Islamic sciences, and character-building activities, balanced with physical recreation and community service. The katibah system instills leadership and accountability through night patrols, while the meal preparation system, managed by Madams, Kitchen Managers, and student helpers, serves as a practical training ground in entrepreneurship, logistics, and teamwork. Weekly coordination meetings further reinforce operational excellence, sustainability, and entrepreneurial innovation to meet the needs of students in a resource-conscious system. This paper explores how the Pondok system creates a nurturing and resilient educational community, instilling lifelong values and preparing students for meaningful contributions to society.

Slices and Brews: A Digital Voyage Through Mokky’s Pizza & Coffee

2024-12-16T15:34:36+08:00

Mokky’s Pizza is a Malaysian food and beverage (F&B) brand specializing in New York-style pizza paired with specialty coffee. Founded one and a half years ago, it combines culinary excellence with vibrant, New York-inspired aesthetics. Led by Marketing Director Muhammad Azfar bin Abdul Aziz, Mokky’s focuses on leveraging digital platforms, particularly Instagram, to engage customers and build its brand. The brand's unique pairing of pizza and coffee appeals to a diverse audience while creating a memorable dining experience. Despite its strengths, Mokky’s faces challenges such as over-reliance on Instagram, limited use of platforms like Facebook and Google Ads, and resource constraints that hinder customer communication. Negative feedback management and scalability while retaining its unique identity further complicate its growth. To address these issues, Mokky’s can diversify its digital presence, integrate AI tools for improved communication, and expand loyalty programs to enhance customer retention. Collaborations with influencers and strategic partnerships can also amplify brand visibility. By implementing these recommendations, Mokky’s Pizza can strengthen its competitive position, overcome operational challenges, and achieve sustainable growth in Malaysia’s dynamic F&B market.

Elevating Batik Boutique's Digital Presence: A Pathway to Sustainable Growth in The Fashion Industry

2024-12-15T23:16:57+08:00

Batik Boutique, a social enterprise based in Malaysia, exemplifies a successful intersection between cultural heritage and contemporary digital marketing. This case study explores Batik Boutique's current digital marketing strategies, evaluates challenges in its execution, and proposes actionable strategies to strengthen brand presence and customer engagement. With a digital shift catalyzed by the COVID-19 pandemic, Batik Boutique expanded from minimal online operations to a multi-channel digital presence utilizing websites, SEO, social media, and e-mail marketing. Yet, it faces challenges like fluctuating ad performance and engagement, along with a low conversion rate. Proposed improvements focus on refining target segmentation, leveraging AI, enhancing retention strategies, and strengthening content variety. These adjustments aim to optimize brand engagement, elevate Batik Boutique’s digital impact, and support sustainable growth.

Dismissal of Yassir at Bakti Corporation

2024-12-15T16:37:14+08:00

This case study examines the dismissal of Yassir, a high-performing and respected employee at Bakti Corporation whose career spanned over two decades. Rooted in a strong foundation of Islamic upbringing and values, Yassir's professional journey was marked by perseverance, compassion, and excellence. His rise to Branch Manager reflected the principles of amanah (trust) and ihsan (excellence), which guided his leadership style. However, allegations of misconduct and inappropriate behavior challenged his legacy, culminating in a Domestic Inquiry (DI) and subsequent dismissal. This case study explores the ethical, legal, and Islamic dimensions of workplace justice, accountability, and organizational responsibility. Through an analysis of the evidence, the decision-making processes, and principles such as adl (justice) and taqwa (God-consciousness), the study provides insights into the interplay between workplace ethics and Islamic jurisprudence in addressing misconduct while maintaining fairness and dignity for all stakeholders.

Keywords: Workplace Ethics, Islamic Leadership, Justice (Adl), Accountability (Amanah)

Strategic Human Resource Management at GlocalFarm Ltd.

2024-12-12T07:56:33+08:00

This case exemplifies the role of Human Resource Management (HRM) in the agricultural sector, emphasising its strategic practices, impacts on employee performance, and contributions to organizational success. It shows how HRM facilitates organisational change, addresses key challenges unique to agriculture, and offers practical solutions in GlocalFarm Ltd. Thematic include recruitment strategies, training and development, health and safety measures, and the integration of technology. The case highlights how effective HRM practices not only enhance productivity and employee satisfaction but also foster adaptability in the face of agricultural industry changes, ultimately pushing for long-term growth and sustainability in agricultural firms.