Suib FH, Saleem Subhani. A Premium Taste from the Desert to the Table: A Marketing Case Study on Ilhamtaufiq Group Sdn Bhd. IJCSM [Internet]. 2025 Aug. 25 [cited 2026 Mar. 17];16(2). Available from: https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/320