[1]
F. H. Suib, Adilah Arifin, N. A. . Che Ibrahim, H. ‘Aqilah . Ahmad Tajuddin, and I. N. . Abdul Rahman, “Beyond the Cookie: How Mondelez Malaysia Drives Oreo’s Market Leadership and Brand Love in Southeast Asia”, IJCSM, vol. 17, no. 2, Jul. 2026.