Mohammad Zubair, Hasanuzzaman, Ahasanul Haque, and Fatin Husna Suib. 2026. “Digital Innovation in Islamic Banking: A Case Study of Bank Muamalat Malaysia’s Marketing Strategy”. IIUM Journal of Case Studies in Management 17 (3). https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/360.