Suib, Fatin Husna, Adilah Arifin, Nurul Aufa Che Ibrahim, Hasya ‘Aqilah Ahmad Tajuddin, and Intan Nurmaisarah Abdul Rahman. 2026. “Beyond the Cookie: How Mondelez Malaysia Drives Oreo’s Market Leadership and Brand Love in Southeast Asia”. IIUM Journal of Case Studies in Management 17 (2). https://journals.iium.edu.my/ijcsm/index.php/jcsm/article/view/344.